The benefits of insurance cannot be underestimated with the current trend of uncertainty in almost every facet of human lives. However, the challenges of image and lack of understanding of the technical nature of insurance transactions by the insuring public have made almost totally impossible the use of insurance as a vehicle for value addition in all life and commercial activities.
African Insurance TV (AITV) Project is therefore, a program to enlighten the public on insurance policies, products, regulations, compliance, claims issues and processing, activities of insurance companies and regulators, penalties and other ancillary services.
This project seeks to redeem the bartered image of the insurance industry in time past and create a unique image for the insurance industry in the mind of insuring public.
It is the largest ever Insurance program to be aired on television and the internet in Africa , with estimated viewers to be more than 30 million people at the grass root.
AITV show is a bridge between the masses and the world of insurance.
In this proposal, we have sorted media of communication with the masses as follows
- Satellite TV
- Local TV Station
- Web Portal
- E-Newsletter
Our production edge is through our incisive news reports, interviews, documentaries, discussions and analysis, researches, viewers’ contributions, awards, forum, etc.
The active participation of the audience would bring remarkable improvement in the partnership between insurance companies/industry and the members of the public.
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